Calhoun, Ga. -- As Mohawk’s Pergo Extreme Rigid LVT launches across the country this spring exclusively at Edge retailers, the coordinating “Go Life” campaign will share the immense brand awareness that Pergo holds with consumers as the number one brand in the rapidly expanding resilient flooring category. The consumer campaign promoting action and extreme durability will reinforce the four-collection launch of Pergo Extreme, which features 60 higher-end wood and stone visuals, and will build off the success that the brand has long experienced.
“Not only is the word ‘Go’ actually in the Pergo brand name, but the idea of ‘Go’ and taking action is in our DNA as people,” said Seth Arnold, vice president of residential marketing. “Pergo Extreme is built for active families and active homes, and our tagline ‘Life Goes On It’ communicates that we stand behind the durability of this product. When we say ‘Go Tough’ or ‘Go Hard’ as a part of the Go Life campaign, we mean it. Pergo Extreme can handle it.”