Calhoun, Ga.—Mohawk Flooring North America’s newly named president, Paul De Cock, is taking steps to operate the Flooring North America segment with five distinct business units—residential carpet, wood and laminate, resilient, commercial and Mohawk Home—in order to drive growth within each business.
“As we focus on areas of our business that will drive growth in 2019, such as product innovation, best in class customer service and operational excellence, an optimized organizational structure puts us in the best possible position to maximize these opportunities,” said Paul De Cock, president, Mohawk Flooring North America. “In this new business model, we are reaching the residential customer through a single sales force that is responsible for residential soft surface, wood & laminate and resilient.”
With the realignment of the residential sales organization as a separate function from residential carpet business unit, Tom Lape will assume the new role of president, residential flooring. In this role, Lape will lead sales for all residential channels across all categories and brands. He will use his expansive experience and leadership to successfully deliver on this more focused approach to energize the team and drive sales growth for these business units by capitalizing on Mohawk’s industry-leading brands, innovative products and a world-class sales force.