For the flooring retailer, there are several ways to boost business, and many are diversifying product offerings in order to sell the entire project. With consumer sentiment around home remodels remaining strong, things are looking up, and many retailers are seeking opportunities in kitchen and bath to better meet the design and one-stop-shop preferences of consumers.
“Consumers want to see their dreams come to fruition—not part of the dream, the entire dream,” said Keith Spano, president of Flooring America/Flooring Canada. “They’re looking for one professional to hold their hand through the process, make it as painless as possible, and in the end, exceed their expectations.”