WarmlyYours, a manufacturer specializing in radiant heating products like electric floor warming systems, recently released its Fourth Quarter 2018 and Annual Industry Report. This report analyzes the sales of radiant heating products within the wider context of the national housing and remodeling markets. One of the most significant findings from the report was that Amazon continues to be a huge driver for sales of almost every product type for WarmlyYours.
When comparing 2017 sales to 2018 sales, WarmlyYours sales via Amazon grew 183.5%. This growth led Amazon sales to constitute 15.8% of all sales for the company, up from 6.2% in 2017. While the report only analyzes WarmlyYours sales data, Julia Billen, owner and president of WarmlyYours, said that she is confident the analysis reflects a broader trend in the radiant heating industry of more and more customers turning to a “one-stop shop” pattern of consumer behavior.