At the Shaw Network Convention and at Surfaces, Piet Dossche, executive vice president of hard surface of Shaw Industries and president of USFloors, introduced COREtec Stone, a waterproof, crack-proof, and indentation-proof flooring that is intended to offer the look of tile and stone with easier installation. We connected with Dossche about the technology. You can view the interview on floortrendsmag.com—just click on multimedia then on videos. Here are some excerpts of that conversation.
TF: You’re rolling out COREtec Stone. Talk about that.
Dossche: In a nutshell, it’s an installation solution that looks like ceramic tile. What do I mean by that? Our innovations are always based on solutions. We looked at ceramic tile markets. We at Shaw have a presence, albeit a small one, in that segment, and we listened to our customers. What did we hear? Issues with installation. Issues with labor. A lack of labor. The cost of installation. The complexity of installing ceramic tiles and the time it takes to get ceramic tile installations done—four or five weeks out. Transporting ceramic tile, it breaks.