Domotex USA Spotlights Digital Marketing and Brand Leadership
During Domotex USA’s two-day Growth Sessions conference, industry leaders and digital marketing experts offered key takeaways, case studies and creative approaches to the predominantly flooring retailer audience. FloorForce sponsored the first day of Digital Growth discussions held Thursday, Feb. 28. The day’s discussions offered measurable tools for finding, understanding and connecting with targeted flooring customers through digital channels.
Friday’s Branding and Marketing Growth Sessions highlighted how retailers can create brands that resonate with customers. A joint discussion between Derrick Daye, managing partner of The Blake Project, and Frank Chiera, senior vice president of marketing & advertising at CCA Global, offered insights into how retailers can develop brands that make an emotional connection with their customers. Important takeaways were how to get intentional about the branding process and how to think through brand positioning, brand essence and the brand promise.