Lonseal Flooring’s Lonstrand Topseal Connects with Nature
Lonseal Inc. took cues from nature when it came to designing their new sheet-vinyl product line, Londstrand Topseal.
Lonseal believes in biophilic design, utilizing our tendency to want to connect with nature. The trend in green flooring materials may have had an environmental impact in building design and construction, but Lonseal noticed how this movement wasn’t as strong in connecting us with the natural world as most would like to think. Lonseal dove into the findings of research scientists who have unlocked secrets of human behavioral patterns. Lonseal also looked at the works of design practitioners who defined the characteristics of nature that influenced us in commercial environments.