Have you heard of webrooming? It’s the opposite of showrooming, and it’s a great thing for businesses like yours. In showrooming, customers go to retail locations and shop the showroom for the in-person experiences and to study product choices, but purchase online. With webrooming, customers browse online but make purchases in the store. A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.