San Diego, Calif. -- Cali has hired Robert Peay as its new CFO. Peay hails from Park City, Utah where he most recently served as CFO of Skullcandy. While there he directed the transition of the international lifestyle audio brand, from a public to a private entity, increasing EBITDA by 85% in the process.
“I’ve spent my career in consumer brands,” Peay says. “I’m interested in Cali’s growth at this point in its life cycle. It’s well beyond the start-up phase and has proven to be a disruptor in the marketplace. We’ve got enough size and mass that you can do interesting things.”