AdHawk Raises $13M to Expand Its Flooring SaaS Offerings
New York - AdHawk, a company that helps small and medium-sized businesses expand their digital marketing presence, announced a $13 million round of new funding. The Series B financing was led by Entrée Capital with participation from Table Management, Accomplice, and others. To date, AdHawk has raised $17.7 million.
This fundraising effort comes on the heels of AdHawk’s acquisition of FloorForce, the largest digital marketing and website platform for the floor covering industry. The acquisition, which was announced in January, was part of AdHawk’s larger effort to expand its presence in the $66 billion flooring space. Todd Sauders, CEO and co-founder of AdHawk, called this fundraising round a demonstration of their commitment to floor covering and other home service categories.