Among all discussion about social platforms, LinkedIn is often the last to be mentioned, if not overlooked entirely in some forums. I find it’s very common for people to presume LinkedIn is nothing more than a glorified job search engine. That’s a pity, really! Over the years, I’ve used LinkedIn to measurably advance my own ventures (ventures that never involved a search for employment), and I’ve seen it do good things for clients in targeted industries—such as flooring sales, for example.
If you don’t have LinkedIn on the radar for your business, it’s time to revisit…or, maybe, just visit…this business-focused social network to learn how it can support your business goals. As the social landscape has grown and become more cluttered with options, LinkedIn has held steady—evolving to better align with the varied ways we’re communicating and adding features to invite more robust engagement—all while remaining the professional social network of choice.