So often, consumers entrust us with finding them a unicorn: “We would like a product that is easy maintenance, waterproof, will withstand our active family with kids and pets, and—oh yeah—we want it to look great like this picture!”
If you are a salesperson or designer, you know this quandary. How can we achieve function and style? Fortunately, in recent years, more and more amazing products have been introduced to the market that achieve both. In the past, less appealing options, such as laminate or sheet goods were our only choice for a highly durable floor, and still there were consistent issues. Then came the “waterproof” floor. Was it really waterproof? And great, it’s waterproof, but let’s be honest, it was not stylish. Next came the category of WPC and SPC’s with the advancement of registered embossing, new high-quality films, and unique sizes and mixed widths.