Nearly 30 billion texts per day—that’s the current statistic on how many messages the 277 million people who text are exchanging in the course of each 24-hour period here in the U.S. This stat is consistently on the rise at exponential levels, as texting has increased by upwards of 7,700% in the last decade.
U.S. smartphone users engage in texting activities five times more often than they make or receive phone calls. All the stats reveal that millennials and all younger consumers prefer texting over phone calls and many other forms of direct messaging, but the stats indicated similar trends for the population at large, regardless of generational affiliation. One study found that the phone app on today’s smartphones ranks as the fifth most used communications app, ranking below texting and other popular messaging platforms (e.g. - Facebook Messenger). Clearly, comedian Gary Gulman has it right in his act; we are a text-first…or text-only…nation!