I recently had my “Faceversary” as Facebook called it. I’ve been on that social platform for 12 years. Little did I know when I first signed up that, within a year after joining, I’d take the deep dive to become a focused social media marketing professional.
At the time I joined, Facebook had only been around for three years; now it’s seen its 15th anniversary come and go. Today, the social network has more than 2.4 billion monthly users across the planet, and there’s over 60 billion active business pages. Polls show that 42% of marketers identify Facebook as important or crucial to their businesses.