Mohawk Unveiling Re-Imagined Exhibition Floor Space at Surfaces 2020
Calhoun, Ga. -- Mohawk will be unveiling a newly-imagined 30,000-square-foot exhibition space at The International Surface Event (TISE) 2020, featuring innovative products, powerful storytelling, and award-winning marketing programs designed to help retailers thrive in today’s increasingly competitive world of specialty retail. Visitors to the booth will experience product stories designed to capture consumers' interest and drive them into retail stores in search of the three most recognizable brands—Mohawk, Pergo and Karastan.
“There is no better place to be than Surfaces; it’s the industry’s premier show where we can connect with our retail partners and the flooring industry as a whole,” said Paul De Cock, president of Mohawk Flooring North America. “Mohawk’s front and center presence communicates to our retailers that we are here to be the best business partner we can be with product solutions that the consumer needs and, more importantly, feels compelled to buy.”