Mohawk Preps Smartstrand Silk For Premier Retail Success
Bolstered by SmartStrand’s proven reputation as the softest, most durable, easiest to clean carpet on the planet, Mohawk has primed SmartStrand Silk for massive 2020 success with an all-new, interactive anchor display targeted to 2,000 premier retailers, while also bringing more innovative SmartStrand and SmartStrand Silk products to market.
The SmartStrand Silk destination display holds more than 40 styles in various constructions, colorations and weights, and signals a marked departure from previous smaller merchandising formats. By highlighting the product’s unique attributes and gorgeous design, Mohawk aims to provide dealers with an exclusive advantage to draw consumers in and tell the complete product story in a differentiated way: