AHF Products announced that Mike Bell, previously the chief operating officer (COO) for the company, is now the company's chief commercial officer (CCO). Darrell Keeling, formerly COO of Northwest Hardwoods, with be joining AHF as its new COO.
The chief commercial officer’s role will be to segment and expand AHF’s customer and distributor base, both domestically and internationally, and also to introduce industry leading products with widespread appeal, leveraging best in class styling and features at compelling values.