Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you would have if you spend your time maximizing those common moments when it doesn’t. – Seth Godin
It’s probably a safe assumption to say that the sales world has exhausted an incompatible amount of effort tutoring salespeople on how to get sales and new clients; however, extremely little is ever said about being focused on continuing these relationships. The most important reward without a doubt will go to those who not only start a high-quality relationship but also maintain it over the long haul. Improperly and therefore unsuitably handling customer complaints is probably the fastest way to destroy rapport with your client, their future business and your success of referrals.