Mohawk's Godfrey Hirst Launches Nine Updates Within Three Fiber Categories
Mohawk continues to develop introductions for Godfrey Hirst with nine highly anticipated updates within the Smart Strand, Ever Lux Nylon and wool categories, along with a redesigned merchandising system.
Upon acquiring Godfrey Hirst in 2018, Mohawk wasted no time incorporating the latest colors, patterns, textures and fibers—including the industry favorite Smart Strand—to the legacy of quality and performance that defines the Godfrey Hirst brand. This dedication to innovation will be showcased throughout the 2020 introductions, including styles featuring Mohawk’s revolutionary new Color Max technology.