HMTX Industries showcased all of its brands under one umbrella for the first time at Domotex 2020 here in January, demonstrating the breadth of innovation it offers to customers globally.
“This was a big, important, and considered decision to show at this scale, the size and confidence that people should have in our company,” HMTX CEO Harlan Stone told Floor Trends. “In Europe, they don’t know—Metroflor, our LifeProof brand from Halstead, and Teknoflor are part of our group. We always showed here as Vertex and Aspecta, but we felt that was the time for us to show our breadth. The Metroflor brand is exciting to our European customers; Teknoflor is finding tremendous opportunity to partner with Aspecta customers because they have high-end commercial sales, and they need a broader selection of products. It’s a coming out party.”