When the team at Invista wanted to turn up the dial on awareness for its Stainmaster brand, they turned to a team of social media influencers who could share personal stories about how they researched and selected flooring for their homes.
“The heart of our brand is trust,” said Brook Brown, vice president, Stainmaster. “It allows you to live freely in your home and enjoy it. For kids, families, and pets, we want to ensure that we are continuing to earn that trust.”