Shaw Industries Group, Inc. released a comprehensive online toolkit to flooring retailers nationwide. Available through the company’s online account management portal ShawNow, the Retailer Playbook includes free access to marketing campaigns, suggested best practices, financial resources and more to help retailers navigate the changing retail landscape.
“Our marketing and product teams began collaborating the first week shelter-in-place orders went into effect,” says Carrie Edwards Isaac, vice president of marketing and consumer strategy for Shaw’s residential division. “We knew we needed to act fast to help our retail partners respond to rapidly shifting consumer purchasing habits and we anticipated interest in home improvement projects would continue to grow. We got to work developing creative ways to help retailers connect with consumers, such as leveraging our new Floorvana+ visualization tool during virtual consultations. We’re equipping our retail partners with the tools and skills needed to adjust to changing business demands. As needs shift, so will our support—we’re in this together.”