A Look at Luxury: The Gallery by Shaw Promotes Premium Floors
Many of today’s flooring consumers aspire to real wood, and a certain portion of those consumers demand the prestige of real wood. These consumers value style, design and prestige over performance attributes associated with other product types. Shaw created The Gallery collection with those consumers in mind.
“With smoked and unsmoked visuals, designer coloration, and much sought after white oak visuals, The Gallery is specifically designed for premium wood consumers,” said John Hammel, director of category management – hardwood and laminate.