A Look at Luxury: Customers Demand Beauty and Performance from Their Floors
“In residential soft, we continue to see growth in the pattern category,” said Laurie Dillingham, director of research and development, Engineered Floors. “Where once, pattern was reserved for a small percentage of the business, we find residential consumers now very comfortable with small scale geometrics and organic patterning as a dimensional contrast to the hard surface areas within their space. We are equally seeing the luster level in soft surface shift to a more natural, matte finish.”