Metroflor Promotes Gary Keeble to Vice President of Marketing
Gary Keeble has been promoted to vice president of marketing for Metroflor. During his five years as director of marketing, Keeble has impacted all of the brand’s marketing efforts, from merchandising, advertising, sales collateral and website to trade shows and social media.
Moving forward, Keeble will additionally be responsible for crafting a new brand strategy for Metroflor, so all written, visual and verbal messaging is on-point for each of the company’s audiences: distributors, retailers, contractors and consumers. In addition to a tailored customer approach, he will also work to deliver the appropriate communication to vertical markets such as Multi-Family, Main Street Commercial and Single-Family Builders. Said Rogg, “This newly formed and consistent brand message will touch all of our outward communications to convey the undeniable value proposition that Metroflor delivers.”