“Two minutes with...” is a new initiative designed to present Italian ceramic companies’ latest new products. Aimed at enhancing the visibility of the Italian ceramic industry, the initiative consists of a series of two-minute promotional videos in Italian with English subtitles in which company ambassadors illustrate a recent collection using images of products and mockups.
At a time when it is simply not possible to hold traditional physical events, this new Ceramics of Italy initiative provides Italian ceramic companies with a rapid and effective way of reaching their customers in Italy and abroad.