When we talk about what consumers want in flooring, the conversation usually turns to features like waterproof, wide planks, innovation and on-trend color and design. While those things remain in demand, due to recent events, many consumers have moved sanitation to the top of the list.
Now more than ever, homeowners are taking the cleanliness of their interiors—floors included—to a new level, in a concerted effort to keep comfort in and potentially harmful viruses out.