Laticrete, a manufacturer of globally proven construction solutions for the building industry, has contributed multiple products to the digital television series “Idea House Build,” a show by This Old House that inspires homeowners with new ideas and innovative products. In the two new 10-part digital video series, “Idea House Build: Cottage on the Cape” and “Idea House Build: Farmhouse in Fairfield County,” viewers follow along with the construction crew as they document everything from the groundbreaking to the home transformation journey. While doing so, the show motivates and educates about the latest products and construction trends in the industry.
“Partnering with This Old House gave us the opportunity to effectively showcase the quality and performance of our products from a bathroom install, to a kitchen and garage floor installation. We hope that our building solutions inspire future projects of contractors and homeowners,” said Maria Oliveira, Laticrete senior manager, marketing communications.