More than half of consumers (51%) are updating the look of their homes with new floors, with carpet and hardwood leading demand, according to Shaw Floors consumer research. The company revealed the data during SFN Open, the virtual convention series for retailers, which began on January 19.
“One of the big positives that has come out of this is the emphasis and importance of home,” said Heather Yamada, director of consumer marketing and merchandising, Shaw Industries. “It has become a place that is our safe haven and we realize that there’s a lot of things we want to update. It’s really accelerated home improvement projects.”