In December, Shaw surveyed about 300 consumers to find out how COVID-19 has affected their lifestyle, behaviors, and attitudes toward home improvements and flooring. The company revealed the data this week during SFN Open, the virtual convention series for retailers.
“Of these 300 point consumers we spoke to, we learned that they're actually doing pretty good,” said Valerie Clift, vice president of U30 Group, a market research firm in Knoxville, Tennessee. “They've learned to live with COVID. They're weathering it with positivity and optimism, and they really settled into this current normal.”