Mohawk's Digital Marketing Streamlines Customer Journey
Mohawk continues to invest in the development and innovation of marketing solutions for its independent retail partners.
“Consumers are spending a lot of time at home and online searching for new ways to improve and upgrade their living spaces, including shopping for flooring,” said Angela Duke, senior director of residential marketing. “It’s more important now than ever before to really connect with consumers and make it easy for them to floor their homes. Our programs not only reach consumers in all channels of their shopping journey, whether online or in-store, but they cut through the noise to help close the sale.”