We had an opportunity to sit down with two higher-end retailers, Deb DeGraaf, owner of DeGraaf Interiors in Hudsonville and Grand Rapids, Michigan, and Dean Howell, owner of Moda Floors & Interiors of Atlanta, Georgia. We asked questions about the finer points of creating an exceptional experience for customers. This was a most interesting interview. The following are some excerpts from the conversation—catch the entire interview here.
TF: Share with us your attitudes about offering consumers a positive retail experience in this environment.