In the first quarter of 2020, the Starnet cooperative believed out to 2023 that the segments with the greatest opportunity for our membership were education and healthcare. Particularly exciting were the subsegments of K-12 education and ambulatory care. They stood out as rich areas for members to connect the dots between end users, architectural and design community, developers, general contractors, and their favored manufacturers.
The balance of 2020 was highly disrupted due to the pandemic and punitive political behavior, which put much of the independent entrepreneurial spirit of North America on pause. Starnet began to search for success paths, anticipating these long-term segment opportunities will return in 2021. Looking to the success of trends that can be adapted from other industries often provides clear plans for Starnet members to rally around and Partner for Success!