Daltile is currently launching its “Defend powered by Microban” program and the new floor, wall, and mosaic tile products under that umbrella. Daltile’s Defend is a product line of tile featuring Microban technology. Microban technology is world-leading antibacterial, antifungal, antimicrobial product protection that has revolutionized product cleanliness. Because Microban technology is built into the tile, it will not wash off or wear away, resulting in a surface that is consistently protected from the growth of bacteria, 24 hours a day, 7 days a week. Daltile’s Defend powered by Microban products have a unique competitive advantage, because this powerful shield continuously eliminates up to 99% of bacteria on the tile surface.
“It is widely-known that tile is foundationally the best product solution for today’s ‘germ-aware’ world,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “Unlike other surfaces, tile is hard and impervious, so it is innately resistant to the growth of bacteria, mold, and mildew. Tile is also a hypoallergenic surface that harbors no odor or bacteria. Daltile has now elevated this already superior protection to the next level through the development and launch of Daltile’s new Defend powered by Microban program!”