In 2021, Mohawk will continue the celebration of the 15-year-old SmartStrand carpet story by reaching out to both longtime fans and excited newcomers with more ways to enjoy SmartStrand.
“SmartStrand is our exclusive and differentiated soft surface offering,” said Denise Silbert, vice president of marketing, soft surface. “We are renewing our focus and simplifying the message of SmartStrand to reinvigorate the collection and support our retail partners to drive trade up sales in a category where hard surface is stealing from soft and there is a growing divide between value-priced and premium carpet.”