Consumer demand is on the rise for carpet, and intense focus and investment is making these soft surfaces attention-grabbers once again. Despite hard surface continuing to be the preferred choice for most of the home, carpet regained some share during the second half of 2020, according to Catalina Research.
“Folks are wanting to get back to the warmth and comfort of carpet,” said Jamie Welborn, vice president of product management, soft surface, Mohawk. “Maybe carpet will never be like it used to be, but I do see us having a better chance to get some revival jobs right now because of how far the technology has come with color and design.”