Hardwood flooring manufacturer AHF Products is targeting millennials with a new flooring brand, tmbr. Designed for a generation that seeks authenticity, social responsibility, and a connection with nature, tmbr will roll out to specialty retail through distribution in the next two weeks.
“There are anywhere between 80 and 95 million millennials, comprising roughly 30% of the population—and they are entering the home buying years,” said Kevin Whaley, vice president – sales, product and marketing, AHF Products-tmbr. “Millennials have outpaced baby boomers, with a collective spending power of $1.4 trillion. This will only continue to grow.”