Universal Fibers Launches New Brand Identity, Website
Fiber manufacturer Universal Fibers debuted a brand relaunch at universalfibers.com.
“In business as in life, it’s what’s on the inside that counts,” says Jennifer Roundtree, global marketing and brand manager at Universal Fibers. “But there comes a time when you want to make sure what’s on the outside matches up. Our new logo and color scheme emphasizes the warmth and creativity that make our people some of the best collaborators in this industry.”
Along with a new responsive website, Roundtree said visitors will have an experience that fully expresses the brand's commitment to color, creativity, and collaboration.