Consumer shopping habits have have changed 10 years in just 18 months, and independent flooring retailers need tools to change along with them, according to the executives at CCA Global Partners. The team presented their concept—and the tools required—for ‘Retail 2.0’ at the group’s summer convention, “Ahead of the Future,” held in Denver, Colorado, July 19-21.
“Our rate of acceleration must at least meet the consumer,” said Keith Spano, president, Flooring America, Flooring Canada, Floor Trader and International Design Guild. “They are not captive audiences. Once consumers enter one of our new doors, it’s a race—speed matters.”