AHF Products introduces Natural World and Basic Wonders TimberTru Flooring—two new collections of stylish, affordable laminate floors under the Bruce brand name.
“Bruce laminate is back,” said Chris King, vice president-sales, AHF Products. “We’re seeing synergies across all channels, especially single-family homes. While the SPC/LVT business remains strong, recent import supply chain challenges have created a new opportunity for our laminate which is predominately made in the USA. We’re proud of our winning portfolio, which includes hardwood, SPC and now laminate, but more importantly we’re excited by the support we’ve seen from our customers.”