Laticrete, a manufacturer of globally proven construction solutions for the building industry, has unveiled an eco-friendly alternative to the plastic grout channels currently utilized in the market for color sampling. This innovation will help prevent millions of plastic channel pieces from being discarded into landfills per year. The Laticrete Eco Grout Color Selector offers a color-matched deposit of paint and a textured profile providing an exceptionally accurate and closer representation of physical grout than plastics.
“Social responsibility and sustainability are required from building materials manufacturers now more than ever. By launching the Eco Grout Color Selector, Laticrete is focusing on tackling a broader problem for not only our valued customers and distributor partners, but also for the environment,” said Maria F. Oliveira, senior manager, marketing communications. “This paper alternative is just one step toward our goal of creating a movement in the industry where being environmentally friendly isn’t just a positioning statement, but an expectation. By introducing this product into the marketplace, we are not only preventing millions of plastic channel pieces from being discarded into landfills each year, but are also leading the charge in eliminating the use of plastic color selection tools across the industry.”