Call it a comeback! Who would’ve thought that a once-in-a-century pandemic would serve to influence the resurgence of soft surface sales in flooring? While we would all love to put 2020/2021 in the review mirror, there have been many positives to come out of the last year and half.
Our interior spaces have become of paramount importance to us. Seeking respite from all the craziness and navigating through the new normal, consumers seek an environment that brings a sense of calm and joy. Whether it is work from home or home schooling, we realize the need for an environment that is going to uplift and inspire. When so many industries experienced a decline in business last year, the interiors market experienced a renaissance of sorts. I have been in the carpet industry for 36 years. There have been so many changes in soft surface design trends over those years. Fiber innovation and tufting technology has changed dramatically. We truly create art for the floor. Soft surface designs enhance and elevate interior décor, giving the room that wow factor. It is so exciting to see carpet become appreciated again.