LX Hausys America Inc. Unveils New Brand Identities
LX Hausys America Inc., a manufacturer of building and decorative materials, is unveiling new brand identities for its HIMACS Solid Surface and Viatera Quartz Surface brands, and a new brand identity for its resilient floorcovering line of products, HFLOR, at this year’s NeoCon. It is also introducing a new HIMACS collection and showcasing products from across its broad product portfolio.
The new brand identities reflect the company’s name change this summer from LG Hausys America to LX Hausys America. The new name is a result of the company’s position within the recently established LX Holdings Corp. The holding company is a globally diversified organization recently spun off from LG Group, the South Korean multinational conglomerate best known for its advanced consumer electronics. Concurrent with the name change, the company introduced a new logo. It pays homage to the company’s roots, looks to the future and embodies the organization’s management philosophy: