The Dixie Group Announces Rebranding of Decorative Product Lines
T.M. Nuckols, president of The Dixie Group (TDG) residential division, announced the rebranding of the company’s decorative segment product lines. Masland Wool is being rebranded to 1866 by Masland. Fabrica Wool is being rebranded to Décor by Fabrica. Len Andolino, vice president - decorative division, who joined TDG in February of this year, will lead the company's marketing, merchandising, and product development efforts in each of these new brands.
TDG entered the high-end decorative business segment in 2007 with a handful of imports in both broadloom and area rugs plus some internally tufted wool styles. In July 2013, TDG purchased Robertex, a Calhoun, Georgia- based wool manufacturer, to grow the business further.