Over my 30+ years of working in this industry, I’ve had the pleasure of traveling and visiting more than 2,000 showrooms. I’ve seen a variety of layouts, displays, presentation boards and merchandising options. In all the best show rooms, they always seem to have a balance of visual impacts, properly displayed items, utilize good spacing, and place a focus on cleanliness (even the bathroom).
The question then becomes, how much product is the right amount to offer? Successful businesses know their market first. Research what is popular in your market, what your consumers are looking for, and what you are
good at from a technical installation standpoint. Then showcase the offerings in a clean, organized and thoughtful manner.