Brick-and-Mortar Traffic Down on Black Friday Compared to 2019
Black Friday shopping for 2021 increased year-over-year compared to 2020 by 48%. However, it was below pre-pandemic levels according to data released by Sensormatic Solutions, the retail solutions data portfolio of Johnson Controls.
Findings indicate that shopper visits resulted in a 28.3% decline in traffic on Black Friday, November 26, compared to 2019, the last pre-pandemic year, but a 47.5% increase compared to 2020. These results are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.