#StyleStories: The Latest Rug Collections by Celebrity Interior Designers
In a world where every purchase can be influenced, design collaborations continue to dominate fashion, beauty, music and interior design. The competitive world of area rugs is no different. More rug manufacturers are turning to celebrity interior designers to bring attention to their glittering creations. Powerful collaborations allow rug makers and designers to reach new audiences, narrow the scope of product released by respected tastemakers, solidify brand values, and create more hype than any one collection can typically generate alone. We’ve rounded up a few of the buzz-worthy rug collaborations on the market in 2022.
Loloi collaborated with interior designer Amber Lewis, founder and principal designer at the Los Angeles-based Amber Interiors Design Studio, for a new launch of seven rug collections, an assortment of decorative pillows, throws and wall art.