Even highly successful flooring contractors can find it challenging to grow their business across the country. Gaining access to more competitive markets, especially in large cities, requires skilled workers with verifiable, quality training. With certifications through leading industry organizations such as the International Standards and Training Alliance (INSTALL), flooring contractors improve their prospects of being chosen in more selective areas.
However, quality workmanship provided by knowledgeable installers that are on the cutting edge of standards and practices is just one key to breaking into new markets. Building relationships with general contractors, facility owners and local decision-makers is also an important factor. Let’s take a closer look at how one established flooring contractor is expanding into highly competitive regions and making an impact on the industry.