Product design begins early—two years in advance, in fact—at Mohawk. This spring, Mohawk’s color and design team invited five seasoned retailers and product experts to help them curate palettes for Mohawk and Karastan 2024 soft surface launches.
Participants came from across the country and included: Sarah Carlson, sales consultant for Brentwood Flooring America in Raleigh, North Carolina; Andrea Lauer-Mummau, VP soft surface buying for CCA Global; Alison Russell, director of operations, NY Carpets & Flooring in Anaheim, California; Annette Sandhu, retail sales associate, Springs Carpets in Houston, Texas; and Lori Vaynstein, designer shower room manager, Worldwide Wholesale Carpet in Edison, New Jersey.