Karndean Designflooring Unveils New Logo, Consumer Branding
In business for nearly 50 years, luxury vinyl specialist Karndean Designflooring is giving its consumer and retail-facing brand identity an updated look and feel. The new look can be seen in the company logo, brand color palette and greater emphasis on Smokey the Great Dane, a staple in the brand logo since the company’s beginnings in 1973.
“This refresh stems from our drive to push the boundaries of design in luxury vinyl flooring, our family culture and our belief that everyone deserves a Karndean floor in their home,” said Jenne Ross, Karndean Designflooring director of marketing. “Still recognizably Karndean Designflooring with the use of our signature red color and Great Dane, but with a fresh injection of our company culture and personality.”